Company’s field of activity: Truck sales
Project completed: 2023, Vilnius
Completed work:
- Created advertising visuals
- Conducted promotional photoshoots at sales points, service centers, and outdoor locations
- Produced presentation videos
- Developed educational texts
- Launched advertising campaigns targeting specific audiences
Achieved goals:
- Generated traffic to the website
- Increased brand awareness in the Lithuanian market
- Built an active social media community
Advertising campaign on Facebook
Goal:
encourage the purchase of a Ford Trucks F-Max tractor unit.
Tools:
an advertising visual was created, along with copy highlighting the truck’s unique technical features, and an ad campaign was launched for the target audience.
Goal:
to present Ford F-MAX trucks to Facebook and Instagram audiences.
Tools:
an illustrative visual was created, an engaging text prepared, and an advertising campaign launched for the target audience.
Communication on Facebook
Goal:
to educate about the unique features of the Ford Trucks F-MAX.
Tools:
an illustrative visual was created, an educational text prepared, and a targeted advertising campaign launched.
Carousel on Facebook
Goal:
to showcase the unique features of the F-MAX and drive traffic to the website’s inner page.
Format:
a Facebook carousel ad campaign was created, highlighting the truck’s key characteristics.
Photo gallery on Facebook
Goal:
to provide a detailed view of the truck’s interior and encourage visits for inspectio.
Format:
a photo gallery was created showcasing the truck’s interior.
