Company’s area of activity: Retail of sports and leisure goods
Project completed: 2019, Vilnius/Kaunas
Work Completed:
- Creation of advertising visuals
- Promotional photo sessions conducted in retail stores, service areas, and outdoor locations
- Production of introductory videos
- Development of educational texts
- Launch of targeted Facebook advertising campaigns
Goals achieved:
- Generated consistent traffic to the website
- Increased brand awareness in the Lithuanian market
- Built an active and engaged social media community
Goal:
to present Classic women’s bicycles to Facebook and Instagram audiences.
Tools:
a photoshoot with models was carried out, and attractive visual content was created to encourage product purchase.
Goal:
to present Brompton bicycles to Facebook and Instagram audiences.
Tools:
an advertising photoshoot was carried out in the city, engaging text was created, and a targeted advertising campaign was launched.
Goal:
to introduce the upcoming cycling season and children’s Frog balance bikes, encouraging purchase.
Tools:
a photoshoot was carried out in the city (Vilnius) with a model.
Goal:
to inform about the new Wilson Clash racket, encourage trying it out and purchasing.
Format:
a photoshoot was carried out on tennis courts (Kaunas), an educational text post was created, and an advertising campaign was launched.
Goal:
to introduce a new product to the market – Classic bicycles, highlight their elegance, and encourage purchases at the beginning of the season.
Format:
a photo/video session was carried out in the city (Vilnius) with a model, an engaging text post was created, and an advertising campaign was launched.
