Integrated Communication for a Dental Clinic

Company’s area of activity: Dental services
Project completed: 2021 – present

Work completed:

  • Logo and brandbook creation
  • Website development
  • On-site SEO implementation
  • Social media management
  • Production of promotional videos
  • Advertising photo shoots at the clinic
  • Facebook advertising campaigns
  • Google Ads campaigns
  • Optimization of Google Business profile
  • Optimization of rekvizitai.lt listing

Achieved goals:

  • Established a stable new client acquisition channel
  • Reached strong brand awareness among the target audience
  • Built a loyal and engaged social media community

Educational video project on the importance of oral hygiene

Goal:

to showcase the clinic’s specialists’ expertise, build audience trust, and attract new potential patients

Tools:

  • a video was created featuring the clinic’s oral hygiene specialist sharing tips and insights
  • Facebook advertising campaigns were organized to generate targeted traffic to the website

A promotional campaign encouraging new patients to visit for the first time

Goal:

to encourage patients to come in, try the dental services, and experience the clinic’s overall atmosphere and culture.

Tools:

  • a promotional photoshoot with patients was carried out
  • motivating copy was created to inspire trying the services
  • a visual design was developed

A social media post showcasing completed work

Goal:

to demonstrate the effectiveness of prosthetics with glass-ceramic veneers and highlight the difference before and after treatment

Tools:

  • a before-and-after photoshoot was carried ou
  • an educational text about the service was created
  • a visual design was developed

Video project introducing the aesthetic filling service

Goal:

  • to present the aesthetic filling service, when it should be chosen, and the benefits it provides.
  • to build patient trust

Tools:

  • a video was produced featuring the clinic’s doctor explaining the service
  • an educational text post was created, detailing the added value of the service

Published social media post showcasing completed work

Goal:

to demonstrate the effectiveness of prosthetics with glass-ceramic veneers and highlight the difference before and after treatment

Tools:

  • “before and after” photography
  • creation of an educational text about the provided service
  • design of a visual layout

Facebook advertising campaign

Goal:

to present the teeth whitening service and encourage people who want a bright, beautiful smile to choose it

Tools:

  • a photo shoot with a real patient who received the whitening service
  • creation of an ad campaign focusing on debunking common myths
  • development of an educational text explaining the service

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