Google Ads advertising

Google Ads – a fast track to the top of search results. Want your website to appear the moment clients type in relevant keywords? Google advertising helps you stay visible exactly where people are searching for your products or services.

Digital marketing is a set of tools working like a ticking clock – if one element fails, it’s very likely the entire mechanism comes to a halt.

Before making a choice – find out what makes this service so valuable and popular.

When is it worth choosing Google AdWords?

Do you want your website to be quickly and easily found by entering keywords in the browser? Do you expect that a potential customer will learn about your services right on the first page of Google?

Google AdWords advertising is often used because the majority of potential customers rely on Google search. When they enter keywords into the search bar, they are often purposefully looking for what product or service to purchase in their specific case – or they already have a clear intention to make a purchase. In most cases, the customer visits several websites listed on the first page of Google search results.

Which is better – AdWords or social media advertising?

Advertising on Google AdWords and social media targets different customer groups. In the first case, the goal is to reach those actively searching for detailed information about a specific product or service or intending to make a purchase.

In the second case, using social media advertising, the information is directed to a broader audience, which may include both people interested in purchasing a product or service and those who have never considered it before.

How to evaluate the effectiveness of a Google Ads campaign?

The main indicator is the increase in your website traffic, interest in your offered products or services, and actual purchases. If the ads are not shown to the right target audience, you may see little change — or the results might not be valuable.

On the Google Ads platform and in your Google Analytics account, you can monitor not only the number of clicks but also visitor behavior — time spent on your website and actions taken.

Why it’s worth turning to an agency for advertising campaign creation:

will apply the best accumulated experience;
will select the right keywords, ad copy, extensions, and define the target audience;
will select the right keywords, ad copy, extensions, and define the target audience;
will set up a Google Ads account;
will test several ad campaigns and choose the one delivering the best results;
will provide monthly reports comparing your website’s performance with key competitors;
will adjust the campaign according to your defined goals.

Completed Projects

All projects

Frequently Asked Questions

Still have questions? We’re happy to help – get in touch with us!

Social media communication can drive significant traffic to your website, increase brand awareness, and attract new clients, partners, and employees.

The cost of work depends on the scope — such as the frequency of posts and content creation. Therefore, the package size is usually agreed upon after a more detailed discussion of your service needs.

We start with an in-depth discussion about your products/services, their technical features, company values, industry myths, and current trends. After that, we propose a communication plan, and once it’s approved, we bring it to life.

Communication on social media often fails due to unoriginal and monotonous content, poorly executed advertising campaigns, and a lack of integration with the overall sales funnel.

We start with an in-depth discussion about your products/services, their technical features, company values, industry myths, and current trends. After that, we propose a communication plan, and once it’s approved, we bring it to life.

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