SALES CHANNEL – WHO NEEDS IT?
We often hear things like: “We invested a lot of money into a website, but it didn’t bring any results.”
Or: “We hired someone to manage our social media, but saw no benefit.”
Or even: “A well-known agency worked on our SEO, and all we got was money spent.”
Yes, we’ve heard these statements many times. Most of our clients have had some kind of bad experience. But it’s a bit like car repairs — one mechanic says the car is slow because of a weak engine, another blames the tires, and a third (usually the most confident) says it’s due to the driver’s fear of pushing the pedal.
86% – increase brand awareness
78% – increase traffic
67% – attract potential customers
Digital marketing is a system that works like a ticking clock – if one element fails, the entire mechanism may stop.
IF YOU DON’T HAVE A WELL-DESIGNED AND STRUCTURED WEBSITE,
you can’t build a proper sales funnel.
IF YOU DON’T HAVE DEVELOPED EXTERNAL COMMUNICATION CHANNELS (SOCIAL MEDIA, INDUSTRY PORTALS),
no one will know about you, and no one will find you.
IF PEOPLE HEAR ABOUT YOU THROUGH EXTERNAL CHANNELS,
become interested, and visit your website – they’ll forget about you if you don’t have an email marketing chain in place.
IF A POTENTIAL CLIENT GETS TO THE POINT OF INQUIRY
but receives a poorly prepared offer,
they’ll most likely walk away.
BUT IF ALL LINKS WORK WELL –
you’ll make a sale.
However, if you want that customer to return and recommend you to others – you must consistently showcase your expertise and professionalism through external channels so that the client sees ongoing confirmation that they made the best choice.
Stable sales come from well-developed and connected parts of the entire sales funnel.
SALES CHANNELS:
